Fashion Week? Nope, It’s Social Media Week in Chicago!


If you’re in Chicago and anything social, you already know about Social Media Week. The parties have been wild (so we have heard) and the workshop events have been amazeballs. If you’ve been in your own bubble, no worries, I will fill you in with the deets.

Social Media Week Chicago is a franchise event series to spark the social media conversation. There are several mind-boogling workshops going on throughout the city that range in topic by industry. The industries are diverse from marketing and advertising to society and environment. The global mission of Social Media is to convey the changing world’s open connectivity.

I am so excited about the events; it feels like Fashion Week! The four events that I am attending are:

I’m Loving It: How McDonald’s Sets a New Social Media Standard. Hosted by Sprout Social, the event will address McDonald’s standard for customer engagement via social media. Speakers include CEO of Sprout Social, Justyn Howard,  Customer Experience and Insights for MCD, Julie Fuerst and External Communications Manager, Lainey Garcia.

Where: Willis Tower, 82nd Floor – 233 S. Wacker Drive Chicago, IL 60606

When: September 25, 2013 4 -5 pm


The Next Generation – Content Marketing and the PR Professional. Hosted by Cision, the SVP of Digital Content (and marketing guru), Heidi Sullivan will discuss trends in content marketing as well as walking attendees through content curation and amplification.

Where: Cision – 332 S. Michigan Avenue Chicago, IL 60604

When: September 26, 2013 10:30 -11:30 am

YWCA Powered: A Panel on Social Media Messaging and Women. Hosted By Roosevelt University, the YWCA Metropolitan Chicago presents a panel discussion on the impact of social media and women. CEO of the YWCA Metropolitan of Chicago, Dorris McWhorther, will moderate the discussion with panelist, CEO of New Chapter Entertainment, Candi Carter, Senior Community Manager of Leo Burnett, Lindsey Lewis and Social Media/ Analytics Instructor, Keidra Chaney.

Where: Roosevelt University, Wabash Tower – 425 S. Wabash Ave. Room 612 Chicago, IL 60604

When: September 26, 2013 3 – 4 pm


Connect with the Dream! Engaging Customers with Media in the Luxury Market. Hosted by Mercedes-Benz of Chicago speakers, Ashley Boho of Mercedes Benz and Fletcher Jones from Audi discuss social media case studies of luxury brands and the impact of content and engagement.

Where: Chicago Architecture Foundation – 224 S. Michigan Avenue Chicago, IL 60604

When: September 26, 2013 4 -5 pm

Don’t forget to tweet and stay-up-to-date with festivities by tweeting #SMWChicago

– Jehan Miller